Blad dead

Hasselblad-503CW

Here’s some news to make you grind your teeth: Hasselblad has announced an end to production of its V line of cameras. Hasselblad CEO Dr. Larry Hansen described it as “the camera of choice for discerning professionals and aspirational amateur photographers.” This means the end of film camera production by the company that raised it to its highest standard. The company switched across to medium format digital cameras which continue the success of the prestige brand.

I’ve handled one of these cameras and can attest to its aura and glamour. A recent student of mine, Margot Sharman, used hers to make her first solo exhibition Reflective Reading, a visual exploration The Bell Jar by poet Sylvia Plath.

Margot-Sharman

Margot Sharman, from Reflective Reading, 2011.

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