Ross Coulter’s Audience is an installation of 400 black & white prints mounted in an orderly grid around the walls of the NGV’s small photography gallery. It’s part of the Festival of Photography. The arrangement makes you smile as you enter, it’s implausibly busy and abundant, until you realise the photographs all show one thing. Each 10×8 (darkroom) print shows visitors standing around in galleries, apparently staring at off-screen artworks. It’s really one subject multiplied four hundred times, although the artist shot in over seventy galleries.
Your own stance while looking at the prints mirrors the content of the photos, so there’s not much to see. The figures in the photos are standing around like you are, but the ‘joke’ is that the visitors in the prints are looking at nothing, they are staring at absent performance art that Coulter has asked them to imagine. They are in empty galleries.
Observing the visitors to the NGV itself, you can see the confusion and disappointment, there is not much to reward their attention, since the photos are echoes of themselves. They read the wall label then go back to try some more. All they see are people just like them, doing no more than they are. It’s a curious hall of mirrors.